Built for Baddies
Built for Baddies
BUILDING BUSINESSES.
BUILDING BUSINESSES.
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.
No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.
SHOP THE TOOLKITS »
STRATEGY THAT ORBITS
STRATEGY THAT ORBITS
Built for Baddies
BUILDING BUSINESSES.
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.
SHOP THE TOOLKITS »
STRATEGY THAT ORBITS
OUR CLIENTS
Trusted by founders worldwide
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
OUR CLIENTS
Trusted by founders worldwide
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
THE WORK
THE WORK
We don't do vanity metrics. Here's what happens when founders run our systems.
RECIEPTS.
RECIEPTS.
RECIEPTS.
WHAT WE DO
WHAT WE DO
SERVICES.
SERVICES.
SERVICES.
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
THE TOOLKITS
We said less DIY, more craft — so we crafted it for you. The same systems we run for clients, productized for two people: the social media managers doing the work, and the founders who aren’t ready for a retainer but still want to build it right.
For SMMs
SMM Client Content Calendar
The content calendar we use to run client accounts. Plug in, map a full month in an afternoon.
$—
For SMMs
Notion Brand & Content OS
One workspace to run brand, content, and clients. Templated, automated, done.
$—
For founders
The Founder's Content Planner
Stop guessing what to post. A 90-day content system built around conversion, not likes.
$—
For founders
Brand-in-a-Box Workbook
The brand-strategy exercise we charge four figures for — as a workbook you run yourself.
$—
For founders
Brand Audit Deep-Dive
Know exactly what's broken before you spend a dollar fixing it.
$—
WHY H8
WHY H8
PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.
PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.
No fluff, just results. We're not here to make you feel better about your choices — we're here to build something that actually works.
No fluff, just results. We're not here to make you feel better about your choices — we're here to build something that actually works.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
We're founders, operators, and growth obsessives who've built and scaled brands ourselves. We've had the wins and the failures. We know what it actually takes — and we don't gatekeep it.
01
Client retention - people don't leave when they're getting results.
01
Client retention - people don't leave when they're getting results.
01
Client retention - people don't leave when they're getting results.
02
Revenue growth within 12 months.
02
Revenue growth within 12 months.
02
Revenue growth within 12 months.
THE METHOD
THE METHOD
fabrica®
How we build empires — systematically.
No one-off campaigns. No random wins. A repeatable system, every single time.
01 Audit everything
Two weeks understanding your brand, audience, competition, and real revenue drivers. Most agencies skip this. We don't.
02 Build your playbook
A custom strategy that becomes your north star — a living system your team can execute, not a 60-page PDF nobody reads.
03 Execute with precision
We don't just tell you what to do. We do it. Content, ads, funnels, and every metric that matters.
04 Optimize ruthlessly
Every two weeks: kill the underperformers, double down on winners, iterate until we find the formula.
05 Hand you the keys
By month three you have a system that works. By month six you could run it yourself. (Most don't want to.)
01 Audit everything
Two weeks understanding your brand, audience, competition, and real revenue drivers. Most agencies skip this. We don't.
02 Build your playbook
A custom strategy that becomes your north star — a living system your team can execute, not a 60-page PDF nobody reads.
03 Execute with precision
We don't just tell you what to do. We do it. Content, ads, funnels, and every metric that matters.
04 Optimize ruthlessly
Every two weeks: kill the underperformers, double down on winners, iterate until we find the formula.
05 Hand you the keys
By month three you have a system that works. By month six you could run it yourself. (Most don't want to.)
Watch showreel
(2016-25©)
Watch showreel
(2016-25©)
RESULTS
RESULTS
WHAT OUR TEAM HAS DELIVERED.
WHAT OUR TEAM HAS DELIVERED.
WHAT OUR TEAM HAS DELIVERED.
Revenue growth (12 mo)
Revenue growth (12 mo)
Revenue growth (12 mo)
Lower CAC
Lower CAC
Lower CAC
Conversion lift
Conversion lift
Conversion lift
Client retention
Client retention
Client retention
Our approach is simple. Systems beat hustle.
Our approach is simple. Systems beat hustle.
We build repeatable infrastructure that generates revenue — not vanity metrics.
We don't overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.
We build repeatable infrastructure that generates revenue — not vanity metrics.
We don't overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.
Case study
Influencer » CEO
200K followers, $0 → $400K in year one. High-ticket offer built · content systematised around conversion · now hiring and scaling.
200K followers, $0 → $400K in year one. High-ticket offer built · content systematised around conversion · now hiring and scaling.
EXPERIENCES
EXPERIENCES
EXPERIENCES. © 2026
EXPERIENCES. © 2026
EXPERIENCES. © 2026
James Carter
Wilson & Co
Incredible team! They delivered exactly what we needed, on time and beyond expectations.
James Carter
Wilson & Co
Incredible team! They delivered exactly what we needed, on time and beyond expectations.
Emily Davis
StartUp Hub
A smooth process from start to finish. Highly professional team!
Emily Davis
StartUp Hub
A smooth process from start to finish. Highly professional team!
Anna Martinez
Marketing Director
Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.
Anna Martinez
Marketing Director
Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.
INVESTMENT
Let’s talk investment.
One-time
Retainer
The Audit
$4,500 one-time
Know what’s broken before you commit.
Includes: full brand + marketing audit · competitive analysis · audience research · strategy document · implementation call.
Add ads, SEO, or content creation - flexible tools that fit your business, not ours.
fabrica®
fabrica®
fabrica®
THE TEAM
THE TEAM
The faces behind the empire.
The faces behind the empire.
If you’re ready to create and collaborate, we’d love to hear from you.
Be part of the mission. If you build things and refuse to play small, we want to hear from you.
Founder & CEO
Rachel de Kalbermatten
15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.
Founder & CEO
Rachel de Kalbermatten
15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.
Founder & CEO
Rachel de Kalbermatten
15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.
Copywriter
Zoe Sloane
The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.
Copywriter
Zoe Sloane
The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.
Copywriter
Zoe Sloane
The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.
Art Director
Ribka Budiman
Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.
Art Director
Ribka Budiman
Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.
Art Director
Ribka Budiman
Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.
Growth Marketer
Open Role
We're hiring. Build with us.
Growth Marketer
Open Role
We're hiring. Build with us.
Growth Marketer
Open Role
We're hiring. Build with us.
Graphic Designer
Open Role
We're hiring. Build with us.
Graphic Designer
Open Role
We're hiring. Build with us.
Graphic Designer
Open Role
We're hiring. Build with us.
Ads Specialist
Open Role
We're hiring. Build with us.
Ads Specialist
Open Role
We're hiring. Build with us.
Ads Specialist
Open Role
We're hiring. Build with us.
FAQ.
FAQ.
FAQ.
Everything you need to know about working with us.
Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.
Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.
We work with them or we replace them. Either way, your marketing starts working.
Then start in the Shop. Run our systems yourself until you're ready for the full build.
No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.
We specialise in female founders. We work with anyone who gets the vibe and is serious about building.
Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.
Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.
We work with them or we replace them. Either way, your marketing starts working.
Then start in the Shop. Run our systems yourself until you're ready for the full build.
No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.
We specialise in female founders. We work with anyone who gets the vibe and is serious about building.
Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.
Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.
We work with them or we replace them. Either way, your marketing starts working.
Then start in the Shop. Run our systems yourself until you're ready for the full build.
No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.
We specialise in female founders. We work with anyone who gets the vibe and is serious about building.
FREE RESOURCES
FREE RESOURCES
FREE TOOLS TO GET YOU STARTED.
FREE TOOLS TO GET YOU STARTED.
FREE TOOLS TO GET YOU STARTED.
Steal our systems. Each one is a way in — to the newsletter, and to the Shop.
Steal our systems. Each one is a way in — to the newsletter, and to the Shop.
Let’s talk strategy.
Tell us where you’re stuck and where you want to go — website, social, growth, or all of it.
Straight answers.
Straight answers.
A real plan.
A real plan.