Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
Built for Baddies
BUILDING BUSINESSES.
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.
SHOP THE TOOLKITS »
STRATEGY THAT ORBITS
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
Built for Baddies
BUILDING BUSINESSES.
Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products
No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.
SHOP THE TOOLKITS »
STRATEGY THAT ORBITS
WHY HO8
WHY HO8
PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.
PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.
No fluff, just results. We’re not here to make you feel better about your choices — we’re here to build something that actually works.
No fluff, just results. We’re not here to make you feel better about your choices — we’re here to build something that actually works.
We’re founders, operators, and growth obsessives who’ve built and scaled brands ourselves. We’ve had the wins and the failures. We know what it actually takes — and we don’t gatekeep it.
01
Client retention - people don't leave when they're getting results.
01
Client retention - people don't leave when they're getting results.
01
Client retention - people don't leave when they're getting results.
02
Revenue growth within 12 months.
02
Revenue growth within 12 months.
02
Revenue growth within 12 months.
WHAT WE DO
SERVICES.
SERVICES.
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
(001)
Brand Strategy & Positioning
Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.
Categories
Positioning
Messaging
Visual identity
Brand voice
Naming
Guidelines
Brand Strategy & Positioning
(002)
Social Media Management (Full-Scale)
The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.
Categories
Strategy
Creation & editing
Community
Shop setup
Calendars
Social Media Management (Full-Scale)
(003)
Growth & Operations
You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.
Categories
Paid ads
Funnels
Dashboards
Automation
Reporting
CRO
Growth & Operations
(004)
Digital Products
Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.
Categories
Content calendars
Notion templates
Workbooks
Planners
Digital Products
RESULTS
RESULTS
WHAT OUR TEAM HAS DELIVERED.
WHAT OUR TEAM HAS DELIVERED.
Revenue growth (12 mo)
Revenue growth (12 mo)
Revenue growth (12 mo)
Lower CAC
Lower CAC
Lower CAC
Conversion lift
Conversion lift
Conversion lift
Client retention
Client retention
Client retention
Our approach is simple. Systems beat hustle.
Our approach is simple. Systems beat hustle.
We build repeatable infrastructure that generates revenue — not vanity metrics.
We don’t overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.
We build repeatable infrastructure that generates revenue — not vanity metrics.
We don’t overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.
INVESTMENT
Let’s talk investment.
Retainer
One-time
Social Media Management
$2,500–$5,000/mo
Hand off social entirely.
Includes: content strategy + calendar + creation & editing + daily posting community + social selling + shop setup + monthly reporting + 2 strategy calls/mo + Slack
The Startup
$1,500/mo + Equity — or $3,500/mo (3-mo min)
Seed-stage partnership with aligned incentives.
Includes: everything in The Audit + brand framework + full social + shop setup + paid ads setup + bi-weekly calls + Slack.
The Full Partnership
$5,500–$8,500/mo billed monthly or annually
A true partner, end to end.
Includes: everything in The Startup + full-time partnership + ongoing social + monthly optimisation + paid ads mgmt ($3K–$7K/mo spend included) + team training + quarterly reviews + priority Slack.
Add ads, SEO, or content creation - flexible tools that fit your business, not ours.
INVESTMENT
Let’s talk investment.
Retainer
One-time
Social Media Management
$2,500–$5,000/mo
Hand off social entirely.
Includes: content strategy + calendar + creation & editing + daily posting community + social selling + shop setup + monthly reporting + 2 strategy calls/mo + Slack
The Startup
$3,500/mo (3-mo min) — or Equity + $1,500/mo
Seed-stage partnership with aligned incentives.
Includes: everything in The Audit + brand framework + full social + shop setup + paid ads setup ($2K spend included) + bi-weekly calls + Slack.
The Full Partnership
$5,500–$8,500/mo billed monthly or annually
A true partner, end to end.
Includes: everything in The Startup + full-time partnership + ongoing social + monthly optimisation + paid ads mgmt ($3K–$7K/mo spend included) + team training + quarterly reviews + priority Slack.
Add ads, SEO, or content creation - flexible tools that fit your business, not ours.
THE TOOLKITS
We said less DIY, more craft — so we crafted it for you. The same systems we run for clients, productized for two people: the social media managers doing the work, and the founders who aren’t ready for a retainer but still want to build it right.
FREELANCE TRACK
The 3 DM Scripts
Three DM scripts that open conversations without sounding like a pitch.
FREE
Get it
FOUNDER TRACK
The 3-Part Abandoned Cart Swipe
Three emails that bring the cart back. Copy, paste, send.
FREE
Get it
FOUNDER TRACK
The Caption Vault
Captions that do the work, ready to adapt.
$27
Get it
FREELANCE TRACK
The Hook Vault
Hooks that stop the scroll, sorted and ready.
$27
Get it
FREELANCE TRACK
The Freelancer Boundaries & Contracts Bundle
The contracts and boundaries that stop scope creep.
$97
Get it
FREELANCE TRACK
The 90-Day Content Library for Marketers
A full quarter of content, mapped and ready to run.
$127
Get it
THE TOOLKITS
We said less DIY, more craft — so we crafted it for you. The same systems we run for clients, productized for two people: the social media managers doing the work, and the founders who aren’t ready for a retainer but still want to build it right.
FREELANCE TRACK
The 3 DM Scripts
Three DM scripts that open conversations without sounding like a pitch.
FREE
Get it
FOUNDER TRACK
The 3-Part Abandoned Cart Swipe
Three emails that bring the cart back. Copy, paste, send.
FREE
Get it
FOUNDER TRACK
The Caption Vault
Captions that do the work, ready to adapt.
$27
Get it
FREELANCE TRACK
The Hook Vault
Hooks that stop the scroll, sorted and ready.
$27
Get it
FREELANCE TRACK
The Freelancer Boundaries & Contracts Bundle
The contracts and boundaries that stop scope creep.
$97
Get it
FREELANCE TRACK
The 90-Day Content Library for Marketers
A full quarter of content, mapped and ready to run.
$127
Get it
TRUSTED PARTNERS.
TRUSTED PARTNERS.
FAQ.
FAQ.
Everything you need to know about working with us.
Let’s talk strategy.
Tell us where you’re stuck and where you want to go — website, social, growth, or all of it.
Straight answers.
A real plan.
YOU DIDN’T BUILD YOUR BRAND TO STAY SMALL.
Whether you’re pre-launch or scaling, we build the systems that get you there. Now go build your empire.
Rachel de Kalbermatten
Founder & CEO
Join the list.
Systems, strategy, and the occasional reality check. No fluff.
YOU DIDN’T BUILD YOUR BRAND TO STAY SMALL.
Whether you’re pre-launch or scaling, we build the systems that get you there. Now go build your empire.
Rachel de Kalbermatten
Founder & CEO
Join the list.
Systems, strategy, and the occasional reality check. No fluff.
Get in touch
