Built for Baddies

BUILDING BUSINESSES.

Founder & CEO

Rachel de Kalbermatten

LET’S TALK

Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products

No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.

SHOP THE TOOLKITS »

STRATEGY THAT ORBITS

Built for Baddies

BUILDING BUSINESSES.

Founder & CEO

Rachel de Kalbermatten

LET’S TALK

Brand Strategy & Positioning
Social Media Management
Growth & Operations
Digital Products

No vanity metrics. No corporate fluff. Just the systems that turn bold founders into category leaders.

SHOP THE TOOLKITS »

STRATEGY THAT ORBITS

OUR CLIENTS

Trusted by founders worldwide

LOGO

OUR CLIENTS

Trusted by founders worldwide

LOGO

THE WORK

THE WORK

We don't do vanity metrics. Here's what happens when founders run our systems.

RECIEPTS.

Influencer » CEO

Bootstrapped » Backed by systems

Invisible » Inevitable

WHAT WE DO

WHAT WE DO

SERVICES.

(001)

Brand Strategy & Positioning

Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.

Categories

Positioning

Messaging

Visual identity

Brand voice

Naming

Guidelines

Brand Strategy & Positioning

(002)

Social Media Management (Full-Scale)

The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.

Categories

Strategy

Creation & editing

Community

Shop setup

Calendars

Social Media Management (Full-Scale)

(003)

Growth & Operations

You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.

Categories

Paid ads

Funnels

Dashboards

Automation

Reporting

CRO

Growth & Operations

(004)

Digital Products

Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.

Categories

Content calendars

Notion templates

Workbooks

Planners

Digital Products

(001)

Brand Strategy & Positioning

Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.

Categories

Positioning

Messaging

Visual identity

Brand voice

Naming

Guidelines

Brand Strategy & Positioning

(002)

Social Media Management (Full-Scale)

The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.

Categories

Strategy

Creation & editing

Community

Shop setup

Calendars

Social Media Management (Full-Scale)

(003)

Growth & Operations

You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.

Categories

Paid ads

Funnels

Dashboards

Automation

Reporting

CRO

Growth & Operations

(004)

Digital Products

Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.

Categories

Content calendars

Notion templates

Workbooks

Planners

Digital Products

(001)

Brand Strategy & Positioning

Most founders think their brand is their logo. It's not. We build the story you tell, the promise you make, and the feeling people get — until choosing you feels inevitable.

Categories

Positioning

Messaging

Visual identity

Brand voice

Naming

Guidelines

Brand Strategy & Positioning

(002)

Social Media Management (Full-Scale)

The one you're dying to hand off. Content, calendars, posting, community, social selling, and shop setup — off your plate and turned into a revenue channel.

Categories

Strategy

Creation & editing

Community

Shop setup

Calendars

Social Media Management (Full-Scale)

(003)

Growth & Operations

You can't scale what you can't measure. We build the funnels, dashboards, and systems that show exactly what's working — then we scale it.

Categories

Paid ads

Funnels

Dashboards

Automation

Reporting

CRO

Growth & Operations

(004)

Digital Products

Not ready for a retainer? Run our systems yourself. Toolkits, templates, and planners — the same infrastructure, boxed.

Categories

Content calendars

Notion templates

Workbooks

Planners

Digital Products

Book a strategy call

THE TOOLKITS

We said less DIY, more craft — so we crafted it for you. The same systems we run for clients, productized for two people: the social media managers doing the work, and the founders who aren’t ready for a retainer but still want to build it right.

For SMMs

SMM Client Content Calendar

The content calendar we use to run client accounts. Plug in, map a full month in an afternoon.

$—

Get it

For SMMs

Notion Brand & Content OS

One workspace to run brand, content, and clients. Templated, automated, done.

$—

Get it

For founders

The Founder's Content Planner

Stop guessing what to post. A 90-day content system built around conversion, not likes.

$—

Get it

For founders

Brand-in-a-Box Workbook

The brand-strategy exercise we charge four figures for — as a workbook you run yourself.

$—

Get it

For founders

Brand Audit Deep-Dive

Know exactly what's broken before you spend a dollar fixing it.

$—

Get it

WHY H8

WHY H8

PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.

No fluff, just results. We're not here to make you feel better about your choices — we're here to build something that actually works.

Your digital journey begins with a conversation. Let's talk today.

Let's talk

Your digital journey begins with a conversation. Let's talk today.

Let's talk

Your digital journey begins with a conversation. Let's talk today.

Let's talk

We're founders, operators, and growth obsessives who've built and scaled brands ourselves. We've had the wins and the failures. We know what it actually takes — and we don't gatekeep it.

Client retention - people don't leave when they're getting results.

Revenue growth within 12 months.

THE METHOD

THE METHOD

fabrica®

How we build empires — systematically.

No one-off campaigns. No random wins. A repeatable system, every single time.

01 Audit everything

Two weeks understanding your brand, audience, competition, and real revenue drivers. Most agencies skip this. We don't.

02 Build your playbook

A custom strategy that becomes your north star — a living system your team can execute, not a 60-page PDF nobody reads.

03 Execute with precision

We don't just tell you what to do. We do it. Content, ads, funnels, and every metric that matters.

04 Optimize ruthlessly

Every two weeks: kill the underperformers, double down on winners, iterate until we find the formula.

05 Hand you the keys

By month three you have a system that works. By month six you could run it yourself. (Most don't want to.)

01 Audit everything

Two weeks understanding your brand, audience, competition, and real revenue drivers. Most agencies skip this. We don't.

02 Build your playbook

A custom strategy that becomes your north star — a living system your team can execute, not a 60-page PDF nobody reads.

03 Execute with precision

We don't just tell you what to do. We do it. Content, ads, funnels, and every metric that matters.

04 Optimize ruthlessly

Every two weeks: kill the underperformers, double down on winners, iterate until we find the formula.

05 Hand you the keys

By month three you have a system that works. By month six you could run it yourself. (Most don't want to.)

Watch showreel

(2016-25©)

Watch showreel

(2016-25©)

RESULTS

RESULTS

WHAT OUR TEAM HAS DELIVERED.

Revenue growth (12 mo)

Lower CAC

Conversion lift

Client retention

Our approach is simple. Systems beat hustle.

We build repeatable infrastructure that generates revenue — not vanity metrics.

We don't overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.

We build repeatable infrastructure that generates revenue — not vanity metrics.

We don't overpromise or hype. We measure what matters: revenue, conversion, retention. The stuff that actually builds an empire.

Case study

Influencer » CEO

Live website

200K followers, $0 → $400K in year one. High-ticket offer built · content systematised around conversion · now hiring and scaling.

EXPERIENCES

EXPERIENCES

James Carter

Wilson & Co

Incredible team! They delivered exactly what we needed, on time and beyond expectations.

James Carter

Wilson & Co

Incredible team! They delivered exactly what we needed, on time and beyond expectations.

Emily Davis

StartUp Hub

A smooth process from start to finish. Highly professional team!

Emily Davis

StartUp Hub

A smooth process from start to finish. Highly professional team!

Anna Martinez

Marketing Director

Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.

Anna Martinez

Marketing Director

Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.

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INVESTMENT

Let’s talk investment.

One-time

Retainer

The Audit

$4,500 one-time

Know what’s broken before you commit.

Includes: full brand + marketing audit · competitive analysis · audience research · strategy document · implementation call.

Add ads, SEO, or content creation - flexible tools that fit your business, not ours.

fabrica®

THE TEAM

THE TEAM

The faces behind the empire.

If you’re ready to create and collaborate, we’d love to hear from you.

Be part of the mission. If you build things and refuse to play small, we want to hear from you.

Apply now

Founder & CEO

Rachel de Kalbermatten

15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.

Founder & CEO

Rachel de Kalbermatten

15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.

Founder & CEO

Rachel de Kalbermatten

15 years in digital marketing, an M.S. to back it up, and brands scaled from zero. Obsessed with strategy, systems, and actually making money.

Copywriter

Zoe Sloane

The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.

Copywriter

Zoe Sloane

The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.

Copywriter

Zoe Sloane

The voice behind every message that lands. Writes copy that makes people stop scrolling and start buying.

Art Director

Ribka Budiman

Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.

Art Director

Ribka Budiman

Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.

Art Director

Ribka Budiman

Turns the brand system into everything you see — chrome, grain, orbit, and all. Makes H8 look like nothing else in the category.

Growth Marketer

Open Role

We're hiring. Build with us.

Growth Marketer

Open Role

We're hiring. Build with us.

Growth Marketer

Open Role

We're hiring. Build with us.

Graphic Designer

Open Role

We're hiring. Build with us.

Graphic Designer

Open Role

We're hiring. Build with us.

Graphic Designer

Open Role

We're hiring. Build with us.

Ads Specialist

Open Role

We're hiring. Build with us.

Ads Specialist

Open Role

We're hiring. Build with us.

Ads Specialist

Open Role

We're hiring. Build with us.

FAQ.

Everything you need to know about working with us.

How long until we see results?

Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.

Do you actually do the posting?

Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.

What if I already have a marketing person?

We work with them or we replace them. Either way, your marketing starts working.

I can't afford a retainer yet.

Then start in the Shop. Run our systems yourself until you're ready for the full build.

Can you guarantee results?

No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.

Do you only work with women?

We specialise in female founders. We work with anyone who gets the vibe and is serious about building.

How long until we see results?

Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.

Do you actually do the posting?

Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.

What if I already have a marketing person?

We work with them or we replace them. Either way, your marketing starts working.

I can't afford a retainer yet.

Then start in the Shop. Run our systems yourself until you're ready for the full build.

Can you guarantee results?

No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.

Do you only work with women?

We specialise in female founders. We work with anyone who gets the vibe and is serious about building.

How long until we see results?

Real results? 60–90 days. You'll see movement in your metrics within the first 30 — because we measure the right things from day one.

Do you actually do the posting?

Yes. Full-scale — content, calendars, posting, community, social selling, shop setup. Off your plate completely.

What if I already have a marketing person?

We work with them or we replace them. Either way, your marketing starts working.

I can't afford a retainer yet.

Then start in the Shop. Run our systems yourself until you're ready for the full build.

Can you guarantee results?

No. Anyone who guarantees results is lying. We guarantee we'll outwork anyone you've hired and iterate until it works.

Do you only work with women?

We specialise in female founders. We work with anyone who gets the vibe and is serious about building.

FREE RESOURCES

FREE RESOURCES

FREE TOOLS TO GET YOU STARTED.

Steal our systems. Each one is a way in — to the newsletter, and to the Shop.

Let’s talk strategy.

Tell us where you’re stuck and where you want to go — website, social, growth, or all of it.

Straight answers.

A real plan.

SERVICES.

SERVICES.

SERVICES.

The Toolkits.

PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.

PROVEN SYSTEMS FOR FOUNDERS WHO REFUSE TO PLAY SMALL.

How we build empires — systematically.

WHAT OUR TEAM HAS DELIVERED.

WHAT OUR TEAM HAS DELIVERED.

WHAT OUR TEAM HAS DELIVERED.

Let’s talk investment.

The Audit

The faces behind the empire.

The faces behind the empire.

FAQ.

FAQ.

FAQ.

FREE TOOLS TO GET YOU STARTED.

FREE TOOLS TO GET YOU STARTED.

FREE TOOLS TO GET YOU STARTED.

Let’s talk strategy.